Snooze feels as much like a retention trick as a benevolent offering, but if it means people can take a break from their phones in peace, it’s nice to have.įor more on Snooze and Bumble, check out its CEO’s talk today at TechCrunch Disrupt SF. They must do everything they can to keep people on the app to both maximize the potential match pool and their chances of selling premium services to their users. If you don’t invest in your users, you’ll lose them.”ĭating apps are subject to high churn rates as people find long-time partners or age out of different apps. That’s exactly why we developed snooze as a feature to give our users a break for self care on their own terms. Wolfe Herd explains that “Yes, we are absolutely social media and with that comes both healthy and unhealthy behaviors. These unrealistic expectations may ultimately have negative consequences for their physical and emotional well-being.” Jessica Carbino, writes that “On social media, young women can develop unrealistic perceptions of what they should be or how others see them. Sixty percent of women surveyed also spend more than two hours a day on social media. When Bumble and non-Bumble users were recently surveyed, more than 60 percent of women ages 18 to 24 said they felt overwhelmed by social media. Without the proper away messages, matches could think you’re just trying to ghost them. Launch the Bumble app and access the settings interface. Tinder has its own Pause button, but it’s bundled alongside the account deletion button and has less intention and flexibility behind it. Heres a guide on how to hide your location on Bumble using snooze mode: Step 1. “We know Snooze will allow them to come back to us feeling refreshed and more open to new connections.” “The impact of social media, especially on young women, has the potential to be very harmful and we have a responsibility to give our users the power to disconnect on their own terms whenever they see fit,” writes Bumble founder and CEO Whitney Wolfe Herd. And for users who turn it on, Snooze could reduce their FOMO about potentially missing out on a match or looking like they ignored someone’s message. Dont worry, your Bumble matches wont disappear while in Snooze Mode. Your existing matches will be able to see that you’re away and that you’re unplugged right now, but will be back soon. The feature could ensure that Bumble’s 40 million registered users (announced today) aren’t flirting with an empty vacuum if their match goes AWOL from Bumble temporarily. What do Bumble matches see when you snooze indefinitely Going into Snooze mode will make your profile invisible, and you won’t appear in the swipe carousel. You’ll also get to select an away message, like “I’m traveling,” “I’m on a digital detox,” “I’m focusing on work” or “I’m prioritizing myself,” that will show up with existing matches with whom you’re chatting. So today it’s launching a Snooze button that lets you stop showing up to people swiping through potential matches for a day, three days, a week or indefinitely. We aren’t scared of damaging our bottom line.Bumble doesn’t want you to delete your account when you get into a relationship, go on vacation or just need a break from your phone. If we’re sitting in a classroom of 10 social media giants, we’re willing to stand up first,” Wolfe Herd said. “We want to be the ones that are willing to stand up and raise our hands when maybe nobody else will. If more traditional social platforms take note-although Bumble does have an advantage in trying this out as a private company-it could get a lot easier to take a breather from Twitter or Instagram. Wolfe Herd herself recently took a three-week social media break that she talks about in Bumble’s snooze announcement.īumble likes to emphasize its values as a company. The snooze feature halts all activity on the app instead of just new matches and doesn’t run the risk of losing existing matches, like deleting the app does.īumble is encouraging users to activate the snooze feature if they’re traveling and want to focus on new experiences, if they’re up against a deadline at work, or if they need a digital detox. Sign up: Click here to subscribe to the Broadsheet, Fortune’s daily newsletter on the world’s most powerful women. The four-year-old dating app also had an option for users to hide their public profiles, preventing them from appearing for new potential matches but keeping their current conversations alive. Users would temporarily delete the app or turn off notifications and write in their bio that they were taking a break but would be back. Bumble took inspiration after noticing that users were hacking the system to make their own version of a snooze function.
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